10x your leads, meetings and deals.

Instantly scales your outreach campaigns with unlimited email sending accounts & warmup, b2b lead database and generative AI

Top Lead Generation Trends Shaping Success in 2025

Curious about the future of finding leads? We break down the most impactful lead generation trends you need to know, from hyper-personalized outreach to smarter automation.

Hans Dekker

Automate Sales with Zapier & Instantly: The Ultimate Guide

Automate your entire outbound sales motion by connecting Instantly AI for deliverability, data, and AI agents with Zapier for lead enrichment, CRM integration, reply triage, and reporting. Implement key workflows for faster handoffs, cleaner data, and scalable outreach.

Hans Dekker

Boost client pipeline: Instantly’s lookalike discovery for agencies

Scale client pipelines with Instantly’s AI lookalike company discovery. Find ideal prospects, ensure data quality, and drive ROI for your agency.

Hans Dekker

Essential SaaS sales metrics for bootstrapped startups

Bootstrapped SaaS startups must track essential sales metrics like MRR, CAC, LTV, churn, and NRR to drive growth. Focus on efficient outbound, strong deliverability, and AI tools to reduce cost per
meeting.

Hans Dekker

IP sharding: the enterprise guide to max deliverability & reputation

IP sharding (or rotation) splits email volume across multiple dedicated IPs. Essential for high-volume senders, it protects sender reputation, isolates risk, and improves inbox placement vs. single dedicated or shared IPs.

Hans Dekker

B2B Waterfall Enrichment: The Ultimate Guide to Maximize Data & Sales

B2B waterfall enrichment is a sequential process querying multiple data providers to fill missing contact and company fields with verified details. It boosts match rates, cuts bounces, and lifts inbox placement and reply rates, ensuring reliable, compliant lead data for sales and marketing.

Hans Dekker

10x your leads, meetings and deals.

Instantly scales your outreach campaigns with unlimited email sending accounts, email warmup, B2B lead database and generative AI